Privacy Policy

Last Updated: April 2026

Middleton Family Dentistry (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or communicate with us.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, mailing address
• Appointment Information: Preferred services, appointment dates, location preferences
• Health Information: Medical history, treatment records, insurance information (collected in accordance with HIPAA)
• Communication Preferences: Email and SMS opt-in status
• Website Usage: IP address, browser type, pages visited, referring URL

How We Collect Information

We collect information through:

• Online forms (appointment requests, contact forms)
• Phone calls and in-person visits
• Cookies and website analytics
• Third-party services you authorize

How We Use Your Information

We use your personal information to:

• Schedule and confirm appointments
• Provide dental and aesthetic treatment services
• Send appointment reminders via email or text message (with your consent)
• Respond to your inquiries and requests
• Process payments and insurance claims
• Send practice updates and health-related information (with your consent)
• Improve our website and services
• Comply with legal obligations

SMS/Text Messaging Terms

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted vendors who assist us in operating our practice (e.g., appointment scheduling systems, payment processors), bound by confidentiality agreements
• Healthcare Providers: With referring dentists or specialists as necessary for your care
• Insurance Companies: To process claims on your behalf
• Legal Requirements: When required by law or to protect our rights

Your SMS consent and phone number are never shared with third parties for their marketing purposes.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encrypted data transmission (SSL/TLS)
• Secure storage systems
• Limited access to personal information
• Regular security assessments
• HIPAA-compliant practices for protected health information

Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate information
• Deletion: Request that we delete your information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing emails or text messages at any time

To Opt Out of Communications:

• Email: Click the “unsubscribe” link in any marketing email
• Text Messages: Reply STOP to any text message
• Phone: Call us at (260) 484-3136

Cookies and Tracking

Our website uses cookies and similar technologies to improve your browsing experience and analyze website traffic. You can control cookie preferences through your browser settings.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

Children’s Privacy

Our website is not directed at children under 13. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website or sending you a direct communication. The “Last Updated” date at the top indicates when this policy was last revised.